experience when it matters
Janet Craig Founding Partner
Janet Craig Founding Partner
Janet Craig Founding Partner
Janet is a globally-ranked and recognized leader in investor relations.
Following a multi-decade career delivering best-in-class investor relations she formed Strategic Endeavours to fill the gap in investor relations advisory. That is, someone who has been in the IRO seat, and understands all aspects of investor relations.
Traditional I
Janet is a globally-ranked and recognized leader in investor relations.
Following a multi-decade career delivering best-in-class investor relations she formed Strategic Endeavours to fill the gap in investor relations advisory. That is, someone who has been in the IRO seat, and understands all aspects of investor relations.
Traditional IR and financial communications firms lack senior IROs that can advise boards, management, and IR. Strategic Endeavours meets that need.
Sarah Lerner Founding Partner
Janet Craig Founding Partner
Janet Craig Founding Partner
Sarah is an investor relations leader with deep experience and expertise across multiple sectors, and possesses an extremely rare combination of strategic insight, communication skills, financial acumen, and design capabilities.
In her two decades in investor relations, corporate strategy and finance, she has delivered exceptional result
Sarah is an investor relations leader with deep experience and expertise across multiple sectors, and possesses an extremely rare combination of strategic insight, communication skills, financial acumen, and design capabilities.
In her two decades in investor relations, corporate strategy and finance, she has delivered exceptional results with corporate issuers that span from small cap to mega cap, and include Thinkific, Maple Leaf Foods and Enbridge, that have resulted in successful high impact / high stakes events like M&A, investor days, large corporate actions.
Whether it is digging into understanding the valuation drivers of companies / industries, building compelling presentations, or building financial models, Sarah applies the same disciplined analysis, ensuring there is consistency and coherence to investor relations material.
Sarah has an MBA from Queens University, and a CFA charterholder.
Our Focus
Creating Impact
We are relentlessly focused on investor relations' ability to support management credibility, multiple expansion and investor engagement.
Engaging the Capital Markets
Delivering highly calibrated events that allow capital markets participants to better understand your business, your people and your assets is critical in long-term value creation.
Crafting the Narrative
Crafting the Narrative
Compelling, clear and simple narratives make complex stories simple, support multiple, and engage a broader shareholder group.